19
Mar
The Municipality of Genoa Takes Center Stage at the Major International Real Estate Fair in Cannes.
The Municipality of Genoa successfully participated in MIPIM (Marché International des Professionnels de l’Immobilier), the major international fair dedicated to the real estate market, urban development, territorial planning, and urban regeneration projects, held in Cannes from March 10 to 14, 2025. The event, hosted annually in the enchanting setting of the Palais des Festivals, traditionally gathers over 500 public and private entities from 100 countries and represents an extraordinary showcase and a key opportunity for international promotion of public administrations and private companies.
New Features at MIPIM 2025
One of the highlights of MIPIM 2025 was the expansion of the Italian Pavilion, organized by the ICE – Italian Trade Agency. The pavilion hosted representatives and projects from institutions, local authorities, and other public and private stakeholders in the real estate sector, aiming to showcase a wide range of investment initiatives planned for the coming years.
GENOVA 2030-2050
Genoa, present at desk R8.B10 within the ICE Agency stand in the Italian Pavilion, was at the heart of numerous B2B meetings and attracted strong interest for both its catalog of real estate investment opportunities and its long-term vision for 2030–2050. This vision is already underway and combines infrastructure optimization and renewal with technological development and the promotion of sustainable growth, capable of addressing climate change and improving urban environmental quality. Genoa aspires to become a Lighthouse City—a replicable model of innovation and sustainability for other cities.
Today, Genoa presents itself as a city undergoing rapid transformation, dynamic and future-oriented, a key hub for the Blue Economy and a strategic center for global digital connectivity, making it a cutting-edge reference point for investments in previously unexplored sectors.
At the international MIPIM event in Cannes, both the Genoa of today and the Genoa of tomorrow were showcased—two deeply interconnected visions converging toward an urban environment that blends innovation and sustainability, offering new opportunities for growth and improved quality of life for all its residents.
THE CATALOG
Flagship properties: Great Campus Erzelli, Villa Saredo Parodi, and Colonia Arpy.
- Great Campus Erzelli: The new technology and science district of Genova, serving as a strategic hub for research and innovation, integrating universities, high-tech companies, and a cutting-edge hospital. Designed as a Smart City, the campus fosters collaboration among businesses, the New Polytechnic School, the New Ponente Hospital, and research centers. A vibrant seven-day-a-week environment that connects technology, well-being, and sustainable development.
- Villa Saredo Parodi: A noble palace, also known as Casa Saredo Parodi, built in the 16th century and located in Marassi, near Santa Margherita Church. The three-story building, plus a basement, houses remarkable Baroque frescoes of significant historical and artistic value.
- Colonia Arpy: Located at 1,700 meters above sea level, along the road connecting Morgex and La Thuile, a well-known ski destination in the Aosta Valley, this complex was built in the 1930s and acquired by the Municipality of Genova in 1964 for use as an alpine retreat for Genoese schoolchildren. Available for sale, it offers great potential for redevelopment and repurposing, given its highly attractive touristic appeal.
SIDE EVENT: “FUTURE PERSPECTIVES TOWARDS 2030-2050”
On March 13 at 3:00 PM, the side event titled "Future Perspectives towards 2030/2050" was held and also received great public interest. After an introduction by Gabriele Andreetta, Head of Territorial Marketing, and a speech by Mario Mascia, Genoa’s Councillor for Urban Planning, Industrial and Economic Development, and Labor, the event featured insights from Giuseppe Bonomi (CEO of GHT SpA – Erzelli Science and Technology Park Project), Alessandro Lombardo (Chief Commercial Officer of Gabetti Property Solutions), and Gualtiero Tamburini (Senior Advisor at Nomisma). They highlighted the city's potential in the technological and real estate sectors. The event concluded with remarks from Stefania Manca, Sustainability Manager of the Municipality of Genoa, who emphasized the sustainable vision of Genoa 2030–2050.
THE “INVEST IN GENOA” BOOK – 2025 EDITION
Created by the Territorial Marketing Department, the 2025 edition of the book compiles updated contributions from all departments of the Municipality of Genoa. It serves as a comprehensive and accessible tool that includes both the catalog of investment opportunities and the city’s vision, offering a complete overview of everything Genoa has to offer.
PARTNERS
To present its ongoing and upcoming projects and enhance its visibility among investors, the Municipality of Genoa collaborated with Regione Liguria, the Western Ligurian Sea Port Authority, the Chamber of Commerce, Liguria International, Euroflora, and GHT SpA.
For more information, visit the MIPIM website.
You can find Genoa’s real estate offerings on the ICE showcase at the following link: Lista immobili - ICE - Italian Trade Agency.
CONTACTS
Territorial Marketing Department
direzionemarketingterritoriale@comune.genova.it
