
Genova at MIPIM 2026: An Urban Vision Combining Sport, History, and Innovation
The Municipality of Genova confirms its participation in the 36th edition of MIPIM (Marché international des professionnels de l'immobilier), the world's most prestigious real estate and urban regeneration fair, scheduled to take place at the Palais des Festivals in Cannes from March 9 to 13, 2026. Inside the Italian Pavilion, coordinated by ICE Agency (Desk R8.B10), Genova will present an investment ecosystem that combines regeneration with the latest generation of sports infrastructure.
Genova 2030-2050: The transformation underway
The “Genova 2030-2050” vision is now a tangible reality. The city presents itself to international investors as a strategic hub for the Blue Economy and global digital connections, capable of integrating the preservation of its historical heritage with the technological development of the Great Campus Erzelli and new sustainable mobility.
Flagship Projects
For the 2026 edition, real estate and development offerings focus on three pillars that redefine the urban fabric:
The Luigi Ferraris Stadium (Marassi)
The restyling of the Marassi Stadium represents one of the most ambitious sports regeneration challenges in Europe. The project aims to transform the facility into a modern arena, open 365 days a year, capable of integrating retail services, high-level hospitality areas, and spaces for the community, while preserving the iconic architecture of the “temple of soccer.” A key investment for the enhancement of the entire neighborhood.
Forte Begato and the Granarolo Sport Park
The system of forts in Genova is becoming the heart of an impressive outdoor district. The restoration of Forte Begato, connected to the new Granarolo Sport Park, aims to create an unprecedented tourist and sports hub: trail running routes, wellness areas, and accommodation facilities surrounded by greenery, all just a few minutes from the city center thanks to improved vertical connections.
THE BOOK “INVEST IN GENOA” 2026 Edition
The Territorial Marketing Department is working on the new edition of the book “Invest in Genova.” This book will be presented at MIPIM 2026.